Seducing the subconscious : the psychology of emotional influence in advertising /

• Κύριος συγγραφέας: Heath, Robert, 1947-
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex ; Hoboken, NJ : Wiley, 2012.
• Θέματα: Advertising > Psychological aspects.; Emotions.; BUSINESS & ECONOMICS > Advertising & Promotion.; Electronic books.

"Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"--