Seducing the subconscious : the psychology of emotional influence in advertising /
"Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"--
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Chichester, West Sussex ; Hoboken, NJ :
Wiley,
2012.
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
| Περίληψη: | "Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"-- |
|---|---|
| Φυσική περιγραφή: | 1 online resource (xi, 248 pages) : illustrations |
| Βιβλιογραφία: | Includes bibliographical references and index. |
| ISBN: | 9781119967637 1119967635 9781119967620 1119967627 9781119969006 111996900X 0470974885 9780470974889 |
| DOI: | 10.1002/9781119967637 |
