Seducing the subconscious : the psychology of emotional influence in advertising /

Seducing the subconscious : the psychology of emotional influence in advertising /

"Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"--

Bibliographic Details
Main Author: Heath, Robert, 1947-
Format: eBook
Language:English
Published: Chichester, West Sussex ; Hoboken, NJ : Wiley, 2012.
Subjects:
Advertising > Psychological aspects.
Emotions.
BUSINESS & ECONOMICS > Advertising & Promotion.
Electronic books.
Online Access:Full Text via HEAL-Link
Description
Summary:"Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"--
Physical Description:1 online resource (xi, 248 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781119967637
1119967635
9781119967620
1119967627
9781119969006
111996900X
0470974885
9780470974889
DOI:10.1002/9781119967637

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