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03543nam a2200661 4500 |
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ocn794488170 |
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OCoLC |
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20170124071352.4 |
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m o d |
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111020s2012 enka ob 001 0 eng d |
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|d OCLCQ
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|d OCLCQ
|d TEFOD
|d OCLCQ
|d COO
|d OCLCQ
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|d AZK
|d CNNLC
|d LOA
|d GrThAP
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|a 796749427
|a 840252261
|a 880889767
|a 961529628
|a 962708620
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|a 9781119967637
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|a (OCoLC)794488170
|z (OCoLC)796749427
|z (OCoLC)840252261
|z (OCoLC)880889767
|z (OCoLC)961529628
|z (OCoLC)962708620
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| 037 |
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|a C2E6A609-0B73-4C1B-A92E-25907FCBDF4C
|b OverDrive, Inc.
|n http://www.overdrive.com
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|a HF5822
|b .H37 2012eb
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| 072 |
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|a BUS
|x 002000
|2 bisacsh
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0 |
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|a 659.101/9
|2 23
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|a PSY008000
|2 bisacsh
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| 049 |
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|a MAIN
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| 100 |
1 |
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|a Heath, Robert,
|d 1947-
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| 245 |
1 |
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|a Seducing the subconscious :
|b the psychology of emotional influence in advertising /
|c Robert Heath.
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| 264 |
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|a Chichester, West Sussex ;
|a Hoboken, NJ :
|b Wiley,
|c 2012.
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| 300 |
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|a 1 online resource (xi, 248 pages) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a data file
|2 rda
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| 380 |
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|a Bibliography
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| 520 |
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|a "Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"--
|c Provided by publisher.
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| 505 |
0 |
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|a pt. 1. Taking advertising apart. The persuasion model -- Alternative ideas -- Why we don't pay attention to advertising -- pt. 2. The psychology of communication. Learning and attention -- The role of memory -- How we process communication -- Problems with getting attention -- pt. 3. Emotion and consciousness -- Emotional processing -- Our adaptive subconscious -- Emotion and attention -- pt. 4. Decisions and relationships. Decision-making -- The power of metacommunication -- The subconscious seduction model -- pt. 5. Taking a fresh look at advertising. Under the radar -- The hidden power of new media -- Legal, decent, honest, and truthful? -- How to spot subconscious seduction.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
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|a Advertising
|x Psychological aspects.
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| 650 |
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|a Emotions.
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| 650 |
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7 |
|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
|2 bisacsh
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| 650 |
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7 |
|a Advertising
|x Psychological aspects.
|2 fast
|0 (OCoLC)fst00797734
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| 650 |
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7 |
|a Emotions.
|2 fast
|0 (OCoLC)fst00908819
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| 655 |
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4 |
|a Electronic books.
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| 655 |
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7 |
|a Electronic books.
|2 local
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| 776 |
0 |
8 |
|i Print version:
|a Heath, Robert, 1947-
|t Seducing the subconscious.
|d Chichester, West Sussex ; Hoboken, NJ : Wiley, 2012
|w (DLC) 2011043014
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| 856 |
4 |
0 |
|u https://doi.org/10.1002/9781119967637
|z Full Text via HEAL-Link
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| 994 |
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|a 92
|b DG1
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