Seducing the subconscious : the psychology of emotional influence in advertising /
"Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"--
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| Format: | eBook |
| Language: | English |
| Published: |
Chichester, West Sussex ; Hoboken, NJ :
Wiley,
2012.
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| Online Access: | Full Text via HEAL-Link |
