The financial services marketing handbook : tactics and techniques that produce results /

• Main Author: Ehrlich, Evelyn, 1950-
• Other Authors: Fanelli, Duke, 1954-
• Format: eBook
• Language: English
• Published: Hoboken, N.J. : Bloomberg Press, [2012]
• Edition: 2nd ed.
• Series: Bloomberg financial series.
• Subjects: Financial services industry > United States > Marketing.; Financial planners > Marketing.; Customer relations.; Financial services industry > Computer network resources.; Financial services industry > Marketing.; United States.; Electronic books.