The PDMA handbook of new product development /

• Άλλοι συγγραφείς: Kahn, Kenneth B. (Επιμελητής έκδοσης), Kay, Sally Evans (Επιμελητής έκδοσης), Slotegraaf, Rebecca (Επιμελητής έκδοσης), Uban, Steve (Επιμελητής έκδοσης)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, N.J. : Wiley, [2013]
• Έκδοση: Third edition.
• Θέματα: Product management > United States > Handbooks, manuals, etc.; Product management > United States.; BUSINESS & ECONOMICS > Development > Business Development.; Product management.; United States.; Electronic books.; Handbooks and manuals.

The bible of new product development is now updated with the latest information from the Product Development and Management Association (PDMA). Containing the entire PDMA ""Body of Knowledge"" needed for passing its professional certification exam, this handbook covers all areas...