Kahn, K. B., Kay, S. E., Slotegraaf, R., & Uban, S. (2013). The PDMA handbook of new product development (Third edition.). Wiley. https://doi.org/10.1002/9781118466421
Chicago Style (17th ed.) CitationKahn, Kenneth B., Sally Evans Kay, Rebecca Slotegraaf, and Steve Uban. The PDMA Handbook of New Product Development. Third edition. Hoboken, N.J.: Wiley, 2013. https://doi.org/10.1002/9781118466421.
MLA (8th ed.) CitationKahn, Kenneth B., et al. The PDMA Handbook of New Product Development. Third edition. Wiley, 2013. https://doi.org/10.1002/9781118466421.
Warning: These citations may not always be 100% accurate.