The PDMA handbook of new product development /

• Άλλοι συγγραφείς: Kahn, Kenneth B. (Επιμελητής έκδοσης), Kay, Sally Evans (Επιμελητής έκδοσης), Slotegraaf, Rebecca (Επιμελητής έκδοσης), Uban, Steve (Επιμελητής έκδοσης)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, N.J. : Wiley, [2013]
• Έκδοση: Third edition.
• Θέματα: Product management > United States > Handbooks, manuals, etc.; Product management > United States.; BUSINESS & ECONOMICS > Development > Business Development.; Product management.; United States.; Electronic books.; Handbooks and manuals.
• Περιγραφή τεκμηρίου: Includes index.
• Φυσική περιγραφή: 1 online resource (xii, 492 pages) : illustrations
• ISBN: 9781118418086; 1118418085; 9781118415498; 1118415493
• DOI: 10.1002/9781118466421

The bible of new product development is now updated with the latest information from the Product Development and Management Association (PDMA). Containing the entire PDMA ""Body of Knowledge"" needed for passing its professional certification exam, this handbook covers all areas of new product development, providing project managers and engineers with reliable information on best practices in a wide range of industries, from heavy manufacturing to the service sector. The new edition features 50 percent new and updated material, including such topics as virtual product development, globalizatio.