The PDMA handbook of new product development /

• Άλλοι συγγραφείς: Kahn, Kenneth B. (Επιμελητής έκδοσης), Kay, Sally Evans (Επιμελητής έκδοσης), Slotegraaf, Rebecca (Επιμελητής έκδοσης), Uban, Steve (Επιμελητής έκδοσης)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, N.J. : Wiley, [2013]
• Έκδοση: Third edition.
• Θέματα: Product management > United States > Handbooks, manuals, etc.; Product management > United States.; BUSINESS & ECONOMICS > Development > Business Development.; Product management.; United States.; Electronic books.; Handbooks and manuals.

The bible of new product development is now updated with the latest information from the Product Development and Management Association (PDMA). Containing the entire PDMA ""Body of Knowledge"" needed for passing its professional certification exam, this handbook covers all areas...

Πίνακας περιεχομένων:

• The PDMA Handbook of New Product Development; Copyright; Contents; Introduction; The Intended Audience for This Book; How To Use This Book; The Book's Organization; Acknowledgments; PDMA Handbook Third Edition Editorial Staff; Section One: Preparing; 1: New Products-What Separates the Winners from the Losers and What Drives Success; 1.1: Introduction; 1.2: Critical Success Factors at the Project Level; 1.2.1: Striving for Unique Superior Products; 1.2.2: Creating Market-Driven Products and Building in the Voice of the Customer (VoC); 1.2.3: Predevelopment Work-the Homework.
• 1.2.4: Sharp, Early, Stable, and Fact-Based Project and Product Definition1.2.5: Spiral Development-Build, Test, Feedback, and Revise; 1.2.6: The World Product-a Global Orientation; 1.2.7: Planning and Resourcing the Launch; 1.2.8: Speed-But Not at the Expense of Quality of Execution; 1.3: Critical Success Factors at the Business Level; 1.3.1: A Product Innovation and Technology Strategy for the Business; 1.3.2: Focus and Sharp Project Selection Decisions-Portfolio Management; 1.3.3: Leveraging Core Competencies-Synergy and Familiarity; 1.3.4: Targeting Attractive Markets.
• 1.3.5: The Necessary Resources1.3.6: The Way Project Teams Are Organized; 1.3.7: The Right Environment-Climate and Culture; 1.3.8: Top Management Support; 1.3.9: A Multistage, Disciplined Idea-to-Launch System; 1.4: Summary; References; 2: An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses; 2.1: Introduction; 2.2: The Innovation Management Framework; 2.2.1: Competencies; 2.2.2: Dimensions; 2.2.3: Levels; 2.3: The IM Framework Structure; 2.3.1: Competencies; 2.3.2: Dimensions; 2.3.3: Levels; 2.4: Summary; References; 3: Service Development.
• 3.1: Introduction3.2: How Service Development Is Different; 3.2.1: Individualized Experiences; 3.2.2: Intangible Value; 3.2.3: Instantaneous Evaluations; 3.2.4: Inseparable Components; 3.3: The Service Development Process; 3.3.1: A Corporate Innovation Strategy; 3.3.2: Service Development and Shaping: The Voice of the Customer; 3.3.3: Employee Involvement and Service Blueprinting; 3.3.4: Prototype and Beyond: Differentiation through Delivery; 3.3.5: Training as Part of the New Service Development Process; 3.4: Emerging Trends in Service Development.
• 3.4.1: Seamless Interactions and Communications3.4.2: Social Technology Integration; 3.4.3: Stellar Customer Experiences; 3.4.4: Scalability and Expansion Potential; 3.5: Summary; 4: Business Model Innovation: Innovation Outside the Core; 4.1: Introduction; 4.2: A Model of How Companies Can Innovate Their Business Models; 4.3: Exploitation; 4.4: Sustaining Innovation; 4.5: Value Network Innovation; 4.6: Financial Hurdle Rate Innovation; 4.7: Hybrid Innovation: Combining Lower Hurdle Rate and Value Network Innovation; 4.8: Summary; References; 5: Open Innovation and Successful Venturing.