Market Your Way to Growth : 8 Ways to Win.

• Κύριος συγγραφέας: Kotler, Philip
• Άλλοι συγγραφείς: Kotler, Milton
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York : Wiley, 2012.
• Θέματα: Marketing.; Customer relations > Management.; Relationship marketing.; BUSINESS & ECONOMICS > Distribution.; BUSINESS & ECONOMICS > Marketing > General.; Electronic books.

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way t...