Market Your Way to Growth : 8 Ways to Win.

• Κύριος συγγραφέας: Kotler, Philip
• Άλλοι συγγραφείς: Kotler, Milton
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York : Wiley, 2012.
• Θέματα: Marketing.; Customer relations > Management.; Relationship marketing.; BUSINESS & ECONOMICS > Distribution.; BUSINESS & ECONOMICS > Marketing > General.; Electronic books.
• Φυσική περιγραφή: 1 online resource (242 pages)
• Βιβλιογραφία: Includes bibliographical references (pages 201-206) and index.
• ISBN: 9781118519660; 1118519663; 9781118519646; 1118519647; 1283917408; 9781283917407; 9781118519608; 1118519604; 9781119204015; 1119204011
• DOI: 10.1002/9781119204015

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility.