Fish can't see water : how national culture can make or break your corporate strategy /

• Κύριος συγγραφέας: Hammerich, Kai, 1960-
• Άλλοι συγγραφείς: Lewis, Richard D.
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex : John Wiley & Sons Ltd., [2013]
• Θέματα: Corporate culture > Cross-cultural studies.; Organizational behavior > Cross-cultural studies.; National characteristics.; Strategic planning.; Betriebswirtschaft.; BUSINESS & ECONOMICS.; Corporate culture.; Organizational behavior.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books.; Cross-cultural studies.

Using extensive case studies of successful global corporations, this book explores the impact of national culture on the corporate strategy and its execution, and through this ultimately business success--or failure. It does not argue that different cultures lead to different business results, but t...