The handbook of communication and corporate reputation /

• Άλλοι συγγραφείς: Carroll, Craig E.
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2013.
• Σειρά: Handbooks in communication and media ; 46.
• Θέματα: Corporate culture > Handbooks, manuals, etc.; Business ethics > Handbooks, manuals, etc.; Mass media and business > Handbooks, manuals, etc.; BUSINESS & ECONOMICS > Public Relations.; Business ethics.; Corporate culture.; Mass media and business.; Electronic books.; Handbooks and manuals.

"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefi...