The handbook of communication and corporate reputation /

• Άλλοι συγγραφείς: Carroll, Craig E.
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2013.
• Σειρά: Handbooks in communication and media ; 46.
• Θέματα: Corporate culture > Handbooks, manuals, etc.; Business ethics > Handbooks, manuals, etc.; Mass media and business > Handbooks, manuals, etc.; BUSINESS & ECONOMICS > Public Relations.; Business ethics.; Corporate culture.; Mass media and business.; Electronic books.; Handbooks and manuals.
• Φυσική περιγραφή: 1 online resource (xxvii, 622 pages).
• Βιβλιογραφία: Includes bibliographical references and indexes.
• ISBN: 9781118335529; 111833552X; 9781118335451; 1118335457; 1299402259; 9781299402256
• DOI: 10.1002/9781118335529

"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation "--