The handbook of communication and corporate reputation /

• Άλλοι συγγραφείς: Carroll, Craig E.
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2013.
• Σειρά: Handbooks in communication and media ; 46.
• Θέματα: Corporate culture > Handbooks, manuals, etc.; Business ethics > Handbooks, manuals, etc.; Mass media and business > Handbooks, manuals, etc.; BUSINESS & ECONOMICS > Public Relations.; Business ethics.; Corporate culture.; Mass media and business.; Electronic books.; Handbooks and manuals.

 "With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation "--   Provided by publisher. 

 Corporate Reputation and the Multi-Disciplinary Field of Communication / Craig E Carroll -- Communication Disciplines of Reputation. Corporate Reputation and the Discipline of Public Opinion / Cees B M van Riel -- Corporate Reputation and the Discipline of Interpersonal Communication / Sherry J Holladay -- Corporate Reputation and the Discipline of Organizational Communication / Robyn Remke -- Corporate Reputation and the Discipline of Advertising / Nora J Rifon, Karen Smreker, Sookyong Kim -- Corporate Reputation and the Discipline of Corporate Communication / Peggy Simcic Br²nn -- Corporate Reputation and the Discipline of Public Relations / Judy Motion, Sally Davenport, Shirley Leitch, Liz Merlot -- Corporate Reputation and the Discipline of Management Communication / James S O'Rourke -- Corporate Reputation and the Discipline of Communication Management / Anne Gregory -- Corporate Reputation and the Discipline of Integrated Marketing Communications / Clarke L Caywood -- Corporate Reputation and the Discipline of Marketing Communication / Richard J Varey -- Corporate Reputation and the Disciplines of Journalism and Mass Communication / Craig E Carroll -- Corporate Reputation and the Discipline of Visual Communication / Susan Westcott Alessandri -- Corporate Reputation and the Discipline of Corporate Communication Law / Karla K Gower -- Theoretical Perspectives. Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them / Matthew W Ragas -- Complexity Theory and the Dynamics of Reputation / Priscilla Murphy, Dawn R Gilpin -- Communicatively Constituted Reputation and Reputation Management / Stefania Romenti, Laura Illia -- A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory / Jeong-Nam Kim, Chun-Ju Flora Hung-Baesecke, Sung-Un Yang, James E Grunig -- Image Repair Theory and Corporate Reputation / William L Benoit -- The Institutionalization of Corporate Reputation / John C Lammers, Kristen Guth -- Experiencing the Reputational Synergy of Success and Failure through Organizational Learning / Timothy L Sellnow, Shari R Veil, Kathryn Anthony -- Relating Rhetoric and Reputation / ²yvind Ihlen -- Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation / Timothy Coombs -- Corporate Reputation and the Theory of Social Capital / Vilma Luoma-aho -- Attributes of Reputation. Corporate Attributes and Associations / Sabine Einwiller -- What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication / Juan Meng, Bruce K Berger -- Corporate Reputation and Workplace Environment / Hua Jiang -- Corporate Reputation and the Practice of Corporate Governance / Justin E Pettigrew, Bryan H Reber -- Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation / Pan Ji, Paul S Lieber -- Corporate Social Responsibility, Reputation, and Moral Communication: A Constructivist View / Friederike Schultz -- Reputation or Financial Performance: Which Comes First? / Alexander V Laskin -- Who's in Charge and What's the Solution? Reputation as a Matter of Issue Debate and Risk Management / Robert L Heath -- Form Following Function: Message Design for Managing Corporate Reputations / Peter M Smudde, Jeffrey L Courtright -- Contexts of Reputation. Contrabrand: Activism and the Leveraging of Corporate Reputation / Jarol B Manheim, Alex D Holt -- Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications / Juan-Carlos Molleda, Rajul Jain -- Corporate Branding and Corporate Reputation / Esben Karmark -- Corporate Reputation and Corporate Speech / Robert Kerr -- Corporate Reputation Management and Issues of Diversity / Damion Waymer, Sarah Vanslette -- Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique / Rahul Mitra, Robert J Green, Mohan J Dutta -- The Power of Social Media and Its Infl uence on Corporate Reputation / Tina McCorkindale, Marcia W Distaso -- The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice / Magda Pieczka, Theodore E Zorn -- Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations / Jennifer L Bartlett, Josef Pallas, Magnus Frostenson -- Hidden Organizations and Reputation / Craig R Scott -- Communication Research and Evaluation. Corporate Reputation Measurement and Evaluation / Don W Stacks, Melissa D Dodd, Linjuan Rita Men -- Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation / Yungwook Kim, Jungeun Yang -- The Future of Communication Research in Corporate Reputation Studies / Craig E Carroll.