Reshaping retail : why technology is transforming the industry and how to win in the new consumer driven world /

"The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. N...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Niemeier, Stefan, 1973-
Άλλοι συγγραφείς: Zocchi, Andrea, Catena, Marco, 1977-
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Chichester, West Sussex : John Wiley & Sons, [2013]
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link