Reshaping retail : why technology is transforming the industry and how to win in the new consumer driven world /

• Κύριος συγγραφέας: Niemeier, Stefan, 1973-
• Άλλοι συγγραφείς: Zocchi, Andrea, Catena, Marco, 1977-
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex : John Wiley & Sons, [2013]
• Θέματα: Retail trade > Technological innovations.; Retail trade > Customer services.; Electronic commerce.; BUSINESS & ECONOMICS / Sales & Selling.; Detaljhandel.; Kundnöjdhet.; Elektronisk handel.; Electronic books.

"The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. N...