Marketing and finance : creating shareholder value /

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to incre...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: McDonald, Malcolm
Άλλοι συγγραφείς: Smith, Brian D. (Brian David), 1961-, Ward, Keith, 1949-
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Hoboken : Wiley, 2013.
Έκδοση:2nd edition
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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049 |a MAIN 
100 1 |a McDonald, Malcolm. 
240 1 0 |a Marketing due diligence. 
245 1 0 |a Marketing and finance :  |b creating shareholder value /  |c Malcolm McDonald, Brian D. Smith, Keith Ward. 
250 |a 2nd edition  |b Revision of the author's Marketing due diligence. 
264 1 |a Hoboken :  |b Wiley,  |c 2013. 
300 |a 1 online resource. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Foreword for second edition -- Foreword from first edition / by Sir Michael Perry, GBE -- List of figure -- List of tables -- What is marketing due diligence? -- Chapter title to be added when title of book is decided[sh1] -- A process of marketing due diligence -- The implications of implementing marketing due diligence -- The marketing due diligence diagnostic process -- Assessing market risk -- Afterword: what to do now -- References and further reading. 
588 |a Description based on print version record and CIP data provided by publisher. 
520 |a Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the <i>Second Edition</i> features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers. 
650 0 |a Corporations  |x Valuation. 
650 0 |a Corporations  |x Investor relations. 
650 0 |a Stocks  |x Marketing. 
650 0 |a Stocks  |x Prices. 
650 0 |a Economic value added. 
650 0 |a Risk assessment. 
650 7 |a Corporations  |x Investor relations.  |2 fast  |0 (OCoLC)fst00879887 
650 7 |a Corporations  |x Valuation.  |2 fast  |0 (OCoLC)fst00879963 
650 7 |a Economic value added.  |2 fast  |0 (OCoLC)fst00902106 
650 7 |a Risk assessment.  |2 fast  |0 (OCoLC)fst01098146 
650 7 |a Stocks  |x Marketing.  |2 fast  |0 (OCoLC)fst01133723 
650 7 |a Stocks  |x Prices.  |2 fast  |0 (OCoLC)fst01133725 
650 4 |a Finance -- Handbooks, manuals, etc. 
650 4 |a Marketing -- Handbooks, manuals, etc. 
650 7 |a BUSINESS & ECONOMICS / Industrial Management  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS / Management  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS / Management Science  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS / Organizational Behavior  |2 bisacsh 
655 4 |a Electronic books. 
700 1 |a Smith, Brian D.  |q (Brian David),  |d 1961- 
700 1 |a Ward, Keith,  |d 1949- 
776 0 8 |i Print version:  |a McDonald, Malcolm.  |t Marketing and finance.  |d Hoboken : Wiley, 2013  |z 9781119953388  |w (DLC) 2013018235 
856 4 0 |u https://doi.org/10.1002/9781118748664  |z Full Text via HEAL-Link 
994 |a 92  |b DG1