Naming gift opportunities : how to successfully secure more naming gifts.

• Άλλοι συγγραφείς: Stevenson, Scott C. (Επιμελητής έκδοσης)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Sioux City, Iowa : Stevenson, Inc., [2009]
• Θέματα: Fund raising.; Nonprofit organizations.; Corporations > Charitable contributions.

Πίνακας περιεχομένων:

• Naming Gift Policies
• Identifying Naming Opportunities
• Determing Naming Gift Requirements, Price
• Introducing, Closing Named Gifts
• Marketing Tools, Strategies to Gain Naming Gifts
• Creating Memorial, in Tribute Naming Gifts
• Establishing Named Funds through Planned Gifts
• Tying Naming Gifts into Capital Campaings
• Stewarding and Recognizing Named Donors.