Naming gift opportunities : how to successfully secure more naming gifts.

• Other Authors: Stevenson, Scott C. (Editor)
• Format: eBook
• Language: English
• Published: Sioux City, Iowa : Stevenson, Inc., [2009]
• Subjects: Fund raising.; Nonprofit organizations.; Corporations > Charitable contributions.

Table of Contents:

• Naming Gift Policies
• Identifying Naming Opportunities
• Determing Naming Gift Requirements, Price
• Introducing, Closing Named Gifts
• Marketing Tools, Strategies to Gain Naming Gifts
• Creating Memorial, in Tribute Naming Gifts
• Establishing Named Funds through Planned Gifts
• Tying Naming Gifts into Capital Campaings
• Stewarding and Recognizing Named Donors.