Donor lifecycle map : a new framework for fundraising /

• Κύριος συγγραφέας: Polivy, Deborah Kaplan, 1947-
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
• Σειρά: Wiley nonprofit authority series.
• Θέματα: Fund raising.; Nonprofit organizations > Management.; BUSINESS & ECONOMICS > Industrial Management.; BUSINESS & ECONOMICS > Management.; BUSINESS & ECONOMICS > Management Science.; BUSINESS & ECONOMICS > Organizational Behavior.; Betriebswirtschaft.; Nonprofit Organizations & Charities.; Electronic books.

A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extendin...