Donor lifecycle map : a new framework for fundraising /
A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extendin...
| Κύριος συγγραφέας: | |
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| Μορφή: | Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2014]
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| Σειρά: | Wiley nonprofit authority series.
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
| Περίληψη: | A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last--an endowment that keeps on giving even after death. |
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| Φυσική περιγραφή: | 1 online resource. |
| Βιβλιογραφία: | Includes bibliographical references and index. |
| ISBN: | 9781118603765 1118603761 9781118603789 1118603788 |
| DOI: | 10.1002/9781118603901 |
