Donor lifecycle map : a new framework for fundraising /
A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extendin...
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2014]
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| Series: | Wiley nonprofit authority series.
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
| Summary: | A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last--an endowment that keeps on giving even after death. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781118603765 1118603761 9781118603789 1118603788 |
| DOI: | 10.1002/9781118603901 |
