Donor lifecycle map : a new framework for fundraising /
A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extendin...
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2014]
|
| Σειρά: | Wiley nonprofit authority series.
|
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
