Donor lifecycle map : a new framework for fundraising /

• Main Author: Polivy, Deborah Kaplan, 1947-
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
• Series: Wiley nonprofit authority series.
• Subjects: Fund raising.; Nonprofit organizations > Management.; BUSINESS & ECONOMICS > Industrial Management.; BUSINESS & ECONOMICS > Management.; BUSINESS & ECONOMICS > Management Science.; BUSINESS & ECONOMICS > Organizational Behavior.; Betriebswirtschaft.; Nonprofit Organizations & Charities.; Electronic books.

A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extendin...