The end of membership as we know it : building the fortune-flipping, must-have association of the next century /

• Κύριος συγγραφέας: Sladek, Sarah L. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: American Society of Association Executives
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Washington, D.C. : ASAE, [2011]
• Θέματα: Professional associations > Membership.; Associations, institutions, etc. > Membership.; Professional associations > Marketing.; Professional associations > Planning.; Organizations, Nonprofit > organization & administration.; Societies > organization & administration.; Organizational Innovation.; Leadership.; Marketing.; BUSINESS & ECONOMICS > Industrial Management.; BUSINESS & ECONOMICS > Management.; BUSINESS & ECONOMICS > Management Science.; BUSINESS & ECONOMICS > Organizational Behavior.; Electronic books.

The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. Membership is not dead, but you do need to change your thinking and your models to adapt to the way participation is changing as a result of the generatio...