The end of membership as we know it : building the fortune-flipping, must-have association of the next century /
The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. Membership is not dead, but you do need to change your thinking and your models to adapt to the way participation is changing as a result of the generatio...
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Washington, D.C. :
ASAE,
[2011]
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Περίληψη: | The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. Membership is not dead, but you do need to change your thinking and your models to adapt to the way participation is changing as a result of the generational shifts in the workforce, social changes, and the technology-eased access to content and community. |
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Περιγραφή τεκμηρίου: | Includes index. |
Φυσική περιγραφή: | 1 online resource. |
ISBN: | 9781118891230 1118891236 9781118834268 1118834267 9781118834299 1118834291 |
DOI: | 10.1002/9781118891230 |