The end of membership as we know it : building the fortune-flipping, must-have association of the next century /

The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. Membership is not dead, but you do need to change your thinking and your models to adapt to the way participation is changing as a result of the generatio...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Sladek, Sarah L. (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: American Society of Association Executives
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Washington, D.C. : ASAE, [2011]
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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100 1 |a Sladek, Sarah L.,  |e author. 
245 1 4 |a The end of membership as we know it :  |b building the fortune-flipping, must-have association of the next century /  |c Sarah L. Sladek. 
264 1 |a Washington, D.C. :  |b ASAE,  |c [2011] 
264 4 |c ©2011 
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520 |a The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. Membership is not dead, but you do need to change your thinking and your models to adapt to the way participation is changing as a result of the generational shifts in the workforce, social changes, and the technology-eased access to content and community. 
650 0 |a Professional associations  |x Membership. 
650 0 |a Associations, institutions, etc.  |x Membership. 
650 0 |a Professional associations  |x Marketing. 
650 0 |a Professional associations  |x Planning. 
650 2 |a Organizations, Nonprofit  |x organization & administration. 
650 2 |a Societies  |x organization & administration. 
650 2 |a Organizational Innovation. 
650 2 |a Leadership. 
650 2 |a Marketing. 
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650 7 |a BUSINESS & ECONOMICS  |x Organizational Behavior.  |2 bisacsh 
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