The retargeting playbook : how to turn web-window shoppers into customers /
How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to...
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
[2014]
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| Online Access: | Full Text via HEAL-Link |
| Summary: | How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource. |
| ISBN: | 9781119204145 1119204143 9781118881019 111888101X 9781118881163 1118881168 1118832647 9781118832646 |
| DOI: | 10.1002/9781119204145 |
