The retargeting playbook : how to turn web-window shoppers into customers /

• Κύριος συγγραφέας: Berke, Adam
• Άλλοι συγγραφείς: Vaccarello, Lauren
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, New Jersey : Wiley, [2014]
• Θέματα: Internet marketing.; Target marketing.; Customer relations.; BUSINESS & ECONOMICS > Industrial Management.; BUSINESS & ECONOMICS > Management.; BUSINESS & ECONOMICS > Management Science.; BUSINESS & ECONOMICS > Organizational Behavior.; Electronic books.
• Περιγραφή τεκμηρίου: Includes index.
• Φυσική περιγραφή: 1 online resource.
• ISBN: 9781119204145; 1119204143; 9781118881019; 111888101X; 9781118881163; 1118881168; 1118832647; 9781118832646
• DOI: 10.1002/9781119204145

How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated.