The retargeting playbook : how to turn web-window shoppers into customers /

• Main Author: Berke, Adam
• Other Authors: Vaccarello, Lauren
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : Wiley, [2014]
• Subjects: Internet marketing.; Target marketing.; Customer relations.; BUSINESS & ECONOMICS > Industrial Management.; BUSINESS & ECONOMICS > Management.; BUSINESS & ECONOMICS > Management Science.; BUSINESS & ECONOMICS > Organizational Behavior.; Electronic books.

How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to...

Table of Contents:

• Why We're Writing This Book
• The Evolution of Display Advertising
• Getting Started: Who Should Use Retargeting and for What
• Smart Targeting: Reach the Right People at the Right Time
• Taking Your Retargeting to the Next Level: Optimization Strategies That Work
• Creative Best Practices
• Advanced Retargeting Strategies
• Introduction to Measurement and Attribution
• Business Model Evolution
• Retargeting Meets Social Media: The Facebook Exchange
• Mobile Retargeting: Opportunities and Challenges
• Aligning your E-mail and Retargeting Strategies
• Privacy Matters: Providing Transparency and Control
• Conclusion: A Look to the Future.