A practical guide to data mining for business and industry /

• Main Author: Ahlemeyer-Stubbe, Andrea
• Format: eBook
• Language: English
• Published: Chichester, West Sussex, United Kingdom : John Wiley & Sons Inc., 2014.
• Subjects: Data mining.; Marketing > Data processing.; Management > Mathematical models.; COMPUTERS > General.; Marketing - Data processing.; Electronic books.

"Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodolog...