The PR masterclass : how to develop a public relations strategy that works! /

• Main Author: Singleton, Alex (Author)
• Format: eBook
• Language: English
• Published: Chichester, West Sussex, United Kingdom : Wiley, [2013]
• Subjects: Public relations.; Consultations.; Public relations > Great Britain.; BUSINESS & ECONOMICS > Advertising & Promotion.; Electronic books.

"The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, busine...