The PR masterclass : how to develop a public relations strategy that works! /

• Κύριος συγγραφέας: Singleton, Alex (Συγγραφέας)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex, United Kingdom : Wiley, [2013]
• Θέματα: Public relations.; Consultations.; Public relations > Great Britain.; BUSINESS & ECONOMICS > Advertising & Promotion.; Electronic books.
• Περιγραφή τεκμηρίου: Why trade association membership matters.
• Φυσική περιγραφή: 1 online resource (xviii, 190 pages)
• Βιβλιογραφία: Includes bibliographical references and index.
• ISBN: 9781118756195; 1118756193; 9781118756201; 1118756207; 9781118756225; 1118756223; 1118756231; 9781118756232
• DOI: 10.1002/9781118756225

"The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity - one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy."