The PR masterclass : how to develop a public relations strategy that works! /
"The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, busine...
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| Format: | eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, United Kingdom :
Wiley,
[2013]
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
| Summary: | "The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity - one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy." |
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| Item Description: | Why trade association membership matters. |
| Physical Description: | 1 online resource (xviii, 190 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781118756195 1118756193 9781118756201 1118756207 9781118756225 1118756223 1118756231 9781118756232 |
| DOI: | 10.1002/9781118756225 |
