Online panel research : a data quality perspective /

• Format: eBook
• Language: English
• Published: Chichester, West Sussex : Wiley, 2014.
• Series: Wiley series in survey methodology.
• Subjects: Panel analysis.; Internet research.; Marketing research > Methodology.; Social sciences > Methodology.; REFERENCE > Questions & Answers.; Electronic books.
• Physical Description: 1 online resource.
• Bibliography: Includes bibliographical references and index.
• ISBN: 9781118763513 (ePub); 1118763513 (ePub); 9781118763506 (Adobe PDF); 1118763505 (Adobe PDF); 9781118763520; 1118763521; 1306638143; 9781306638142; 1119941776; 9781119941774
• DOI: 10.1002/9781118763520

Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data. This edited volume is one of the first attempts to carefully examine the quality of the survey data being generated by online samples. It describes some of the best empirically-based research on what has become a very important yet controversial met.