Strategy for the corporate level : where to invest, what to cut back and how to grow organisations with multiple divisions /

• Κύριος συγγραφέας: Campbell, Andrew, 1950 August 3-
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex, United Kingdom : John Wiley & Sons, Ltd, 2014.
• Θέματα: Multiproduct firms > Management.; Diversification in industry.; Strategic planning.; Diversification in industry > Management.; Industrial management.; BUSINESS & ECONOMICS > Industrial Management.; BUSINESS & ECONOMICS > Management.; BUSINESS & ECONOMICS > Management Science.; BUSINESS & ECONOMICS > Organizational Behavior.; Electronic books.

A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can...