Strategy for the corporate level : where to invest, what to cut back and how to grow organisations with multiple divisions /

• Κύριος συγγραφέας: Campbell, Andrew, 1950 August 3-
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex, United Kingdom : John Wiley & Sons, Ltd, 2014.
• Θέματα: Multiproduct firms > Management.; Diversification in industry.; Strategic planning.; Diversification in industry > Management.; Industrial management.; BUSINESS & ECONOMICS > Industrial Management.; BUSINESS & ECONOMICS > Management.; BUSINESS & ECONOMICS > Management Science.; BUSINESS & ECONOMICS > Organizational Behavior.; Electronic books.
• Περιγραφή τεκμηρίου: Includes index.
• Φυσική περιγραφή: 1 online resource.
• Βιβλιογραφία: Includes bibliographical references and index.
• ISBN: 9781119208013; 1119208017; 9781118818350; 1118818350; 9781118818367; 1118818369; 1118818377; 9781118818374; 9781306892803; 1306892805
• DOI: 10.1002/9781119208013

A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review e.