Delivering effective social customer service : how to redefine the way you manage customer experience and your corporate reputation /

• Main Author: Blunt, Carolyn, 1976-
• Other Authors: Hill-Wilson, Martin, Ward, Andrew (Designer)
• Format: eBook
• Language: English
• Published: Chichester, England : Wiley, 2013.
• Subjects: Consumer satisfaction.; Customer relations > Management.; Customer services.; BUSINESS & ECONOMICS > Industrial Management.; BUSINESS & ECONOMICS > Management.; BUSINESS & ECONOMICS > Management Science.; BUSINESS & ECONOMICS > Organizational Behavior.; Electronic books.

Social Customer Service is new. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed. Customer appetite has promoted this form of interaction to the very front of a race to u...