Delivering effective social customer service : how to redefine the way you manage customer experience and your corporate reputation /

Social Customer Service is new. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed. Customer appetite has promoted this form of interaction to the very front of a race to u...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Blunt, Carolyn, 1976-
Άλλοι συγγραφείς: Hill-Wilson, Martin, Ward, Andrew (Designer)
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Chichester, England : Wiley, 2013.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Περιγραφή
Περίληψη:Social Customer Service is new. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed. Customer appetite has promoted this form of interaction to the very front of a race to understand. How do digital brands and empowered customers actually behave? Social Customer Service has become Marketing's R & D lab and a listening hub for the rest of the organisation. It is now where corporate reputations are most likely to be won and lost. 'Delivering Effective.
Περιγραφή τεκμηρίου:Includes index.
Φυσική περιγραφή:1 online resource (252 pages) : illustrations
ISBN:9781118662663
1118662660
9781118770566
1118770560
9781118662656
1118662652
DOI:10.1002/9781118662663