Delivering effective social customer service : how to redefine the way you manage customer experience and your corporate reputation /
Social Customer Service is new. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed. Customer appetite has promoted this form of interaction to the very front of a race to u...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Chichester, England :
Wiley,
2013.
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
| Summary: | Social Customer Service is new. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed. Customer appetite has promoted this form of interaction to the very front of a race to understand. How do digital brands and empowered customers actually behave? Social Customer Service has become Marketing's R & D lab and a listening hub for the rest of the organisation. It is now where corporate reputations are most likely to be won and lost. 'Delivering Effective. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (252 pages) : illustrations |
| ISBN: | 9781118662663 1118662660 9781118770566 1118770560 9781118662656 1118662652 |
| DOI: | 10.1002/9781118662663 |
