Handbook of strategic account management : a comprehensive resource /
"A complete compilation of the established knowledge in strategic account managementThough companies expend tremendous effort to upkeep electronic and social media and mass marketing, they often overlook the value of strategic account management (SAM). This handbook is a compilation of papers t...
Κύριος συγγραφέας: | |
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Άλλοι συγγραφείς: | |
Μορφή: | Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Chichester, West Sussex :
Wiley,
2014.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |