Handbook of strategic account management : a comprehensive resource /

• Main Author: Woodburn, Diana
• Other Authors: Wilson, Kevin, 1947-
• Format: eBook
• Language: English
• Published: Chichester, West Sussex : Wiley, 2014.
• Subjects: Selling > Key accounts.; Marketing > Key accounts.; Customer relations.; Sales management.; BUSINESS & ECONOMICS > Marketing > General.; Electronic books.

"A complete compilation of the established knowledge in strategic account managementThough companies expend tremendous effort to upkeep electronic and social media and mass marketing, they often overlook the value of strategic account management (SAM). This handbook is a compilation of papers t...