Handbook of strategic account management : a comprehensive resource /

Handbook of strategic account management : a comprehensive resource /

"A complete compilation of the established knowledge in strategic account managementThough companies expend tremendous effort to upkeep electronic and social media and mass marketing, they often overlook the value of strategic account management (SAM). This handbook is a compilation of papers t...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Woodburn, Diana
Άλλοι συγγραφείς:	Wilson, Kevin, 1947-
Μορφή:	Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Chichester, West Sussex : Wiley, 2014.
Θέματα:	Selling > Key accounts. Marketing > Key accounts. Customer relations. Sales management. BUSINESS & ECONOMICS > Marketing > General. Electronic books.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Key Account Management : the Definitive Guide.
ανά: Woodburn, Diana
Έκδοση: (2012)

Fanatical prospecting : the ultimate guide for starting sales conversations and filling the pipeline by leveraging social selling, telephone, email, and cold calling /
ανά: Blount, Jeb
Έκδοση: (2015)

Data driven : how performance analytics delivers extraordinary sales results /
ανά: Dearborn, Jenny
Έκδοση: (2015)

Critical selling : how top performers accelerate the sales process and close more deals /
ανά: Zappulla, Justin
Έκδοση: (2016)

Selling through someone else : how to use agile sales networks and partners to sell more /
ανά: Wollan, Robert
Έκδοση: (2013)

Behavioral marketing : delivering personalized experiences at scale /
ανά: Walters, Dave, 1968-
Έκδοση: (2015)

Service-Ability : Create a Customer Centric Culture and Achieve Competitive Advantage.
ανά: Robson, Kevin
Έκδοση: (2012)

Public key cryptography : applications and attacks /
ανά: Batten, Lynn Margaret
Έκδοση: (2013)

Analytics and dynamic customer strategy : big profits from big data /
ανά: Tanner, John F.
Έκδοση: (2014)

The retargeting playbook : how to turn web-window shoppers into customers /
ανά: Berke, Adam
Έκδοση: (2014)

X : the experience when business meets design /
ανά: Solis, Brian
Έκδοση: (2015)

The financial services marketing handbook : tactics and techniques that produce results /
ανά: Ehrlich, Evelyn, 1950-
Έκδοση: (2012)

The experience : the 5 principles of Disney service and relationship excellence /
ανά: Loeffler, Bruce, κ.ά.
Έκδοση: (2015)

Reshaping retail : why technology is transforming the industry and how to win in the new consumer driven world /
ανά: Niemeier, Stefan, 1973-
Έκδοση: (2013)

Pricing and profitability management : a practical guide for business leaders /
Έκδοση: (2011)

Service design for business : a practical guide to optimizing the customer experience /
ανά: Reason, Ben, 1972-, κ.ά.
Έκδοση: (2016)

Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
ανά: Cundari, Aldo
Έκδοση: (2015)

Market Your Way to Growth : 8 Ways to Win.
ανά: Kotler, Philip
Έκδοση: (2012)

Launch : how to quickly propel your business beyond the competition /
ανά: Stelzner, Michael A.
Έκδοση: (2011)

The wallet allocation rule : winning the battle for share /
ανά: Keiningham, Timothy L.
Έκδοση: (2015)

Setting profitable prices a step-by-step guide to pricing strategy--without hiring a consultant /
ανά: Jensen, Marlene
Έκδοση: (2013)

Customer's new voice : extreme relevancy and experience through volunteered customer information /
ανά: McKean, John, 1956-
Έκδοση: (2015)

Accounting & auditing research and databases : practitioner's desk reference /
ανά: Weirich, Thomas R.
Έκδοση: (2012)

Whiteboard selling : empowering sales through visuals /
ανά: Sommers, Corey
Έκδοση: (2012)

Accounting for derivatives : advanced hedging under ifrs 9 /
ανά: Ramirez, Juan, 1961-
Έκδοση: (2015)

Wiley international trends in financial reporting under IFRS : including comparisons with US GAAP, China GAAP, and India accounting standards /
ανά: Mirza, Abbas Ali, κ.ά.
Έκδοση: (2012)

The controller's function : the work of the managerial accountant /
ανά: Bragg, Steven M.
Έκδοση: (2011)

The most dangerous trade : how short sellers uncover fraud, keep markets honest, and make and lose billions /
ανά: Teitelbaum, Richard, 1961-
Έκδοση: (2015)

Magnetic : the art of attracting business /
ανά: Calloway, Joe
Έκδοση: (2015)

Accounting ethics /
ανά: Duska, Ronald F., 1937-
Έκδοση: (2011)

Benford's law : applications for forensic accounting, auditing, and fraud detection /
ανά: Nigrini, Mark J. (Mark John)
Έκδοση: (2012)

Fraud and fraud detection : a data analytics approach /
ανά: Gee, Sunder
Έκδοση: (2014)

Wiley GAAP 2016 : interpretation and application of generally accepted accounting principles /
ανά: Flood, Joanne M.
Έκδοση: (2016)

Principles of group accounting under IFRS /
ανά: Krimpmann, Andreas, 1963-
Έκδοση: (2015)

Selling professional and financial services handbook /
ανά: Paczosa, Scott
Έκδοση: (2013)

Delivering effective social customer service : how to redefine the way you manage customer experience and your corporate reputation /
ανά: Blunt, Carolyn, 1976-
Έκδοση: (2013)

Global pension crisis : unfunded liabilities and how we can fill the gap /
ανά: Marin, Richard A., 1954-
Έκδοση: (2013)

Not-for-profit GAAP 2014 : interpretation and application of Generally Accepted Accounting Principles for not-for-profit organizations /
ανά: Larkin, Richard F., κ.ά.
Έκδοση: (2014)

Accounting for real estate transactions : a guide for public accountants and corporate financial professionals /
ανά: Davis, Maria K.
Έκδοση: (2012)

Wiley GAAP 2015.
ανά: Flood, Joanne M.
Έκδοση: (2014)

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