The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving /

"Why commercial-style branding doesn't work for nonprofits--and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry i...

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Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Brooks, Jeff, 1961-
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Hoboken, New Jersey : Wiley, [2014]
Σειρά:Wiley nonprofit authority series.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link