The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving /
"Why commercial-style branding doesn't work for nonprofits--and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry i...
Κύριος συγγραφέας: | |
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Μορφή: | Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Hoboken, New Jersey :
Wiley,
[2014]
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Σειρά: | Wiley nonprofit authority series.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |