Analytics and dynamic customer strategy : big profits from big data /

• Main Author: Tanner, John F.
• Format: eBook
• Language: English
• Published: Hoboken, N.J. : Wiley, 2014.
• Subjects: Customer relations.; Relationship marketing.; Big data.; BUSINESS & ECONOMICS > Decision-Making & Problem Solving.; Electronic books.

"Key decisions determine the success of big data strategyDynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in...