Analytics and dynamic customer strategy : big profits from big data /

• Κύριος συγγραφέας: Tanner, John F.
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, N.J. : Wiley, 2014.
• Θέματα: Customer relations.; Relationship marketing.; Big data.; BUSINESS & ECONOMICS > Decision-Making & Problem Solving.; Electronic books.

"Key decisions determine the success of big data strategyDynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in...