APA (7th ed.) Citation

Tanner, J. F. (2014). Analytics and dynamic customer strategy: Big profits from big data. Wiley. https://doi.org/10.1002/9781118919767

Chicago Style (17th ed.) Citation

Tanner, John F. Analytics and Dynamic Customer Strategy: Big Profits from Big Data. Hoboken, N.J.: Wiley, 2014. https://doi.org/10.1002/9781118919767.

MLA (8th ed.) Citation

Tanner, John F. Analytics and Dynamic Customer Strategy: Big Profits from Big Data. Wiley, 2014. https://doi.org/10.1002/9781118919767.