Service science : the foundations of service engineering and management /
"By relying on the recent development of service science, this book focuses on the science of implementing a service system throughout its lifecycle, spanning from service marketing, engineering, delivery, quality control, management, to further improvement. The author utilizes a combined theor...
Κύριος συγγραφέας: | |
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Μορφή: | Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Hoboken, New Jersey :
Wiley,
2014.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |