Right-time experiences : driving revenue with mobile and big data /

• Main Author: Lopez, Maribel, 1968-
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : John Wiley & Sons, Inc., 2014.
• Subjects: Information technology > Management.; Technological innovations > Management.; Big data > Economic aspects.; Strategic planning.; BUSINESS & ECONOMICS > General.; Electronic books.

"Grasp how mobile, big data, and analytics are combining to change business processesRight Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes,...