The marketing pathfinder : key concepts and cases for marketing strategy and decision making /

• Κύριος συγγραφέας: Stewart, David, 1948-
• Άλλοι συγγραφείς: Saren, Michael
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex, United Kingdom : Wiley, 2014.
• Θέματα: Marketing > Management.; Strategic planning.; Marketing.; BUSINESS & ECONOMICS > Marketing > General.; Electronic books.

"This book features a unique blend of core concepts and brief, international case studies in marketing. Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied i...