APA (7th ed.) Citation

Stewart, D., & Saren, M. (2014). The marketing pathfinder: Key concepts and cases for marketing strategy and decision making. Wiley. https://doi.org/10.1002/9781118758687

Chicago Style (17th ed.) Citation

Stewart, David, and Michael Saren. The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making. Chichester, West Sussex, United Kingdom: Wiley, 2014. https://doi.org/10.1002/9781118758687.

MLA (8th ed.) Citation

Stewart, David, and Michael Saren. The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making. Wiley, 2014. https://doi.org/10.1002/9781118758687.