The handbook of mobile market research : tools and techniques for market researchers /

• Main Author: Poynter, Ray
• Other Authors: Williams, Navin, 1972-, York, Sue, 1968-
• Format: eBook
• Language: English
• Published: Chichester, West Sussex, United Kingdom : John Wiley and Sons, Ltd., 2014.
• Subjects: Marketing research.; Mobile commerce.; Mobile communication systems.; BUSINESS & ECONOMICS > Marketing > Research.; Electronic books.

The first book on the market that focuses on the area of mobile researchMore people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by i...